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"The Secret To Successful Sound In Movie Trailers"

Posted: January 12th, 2015, 1:24 am
by MikeQuell
Was just browsing some old bookmarks I saved to read later and thought I would share this article. What are some of your favorite movie trailers from a sound design standpoint?
In this context, most trailers sound they way they do because the market approves—the target Transformers watcher enjoys the harsh digi-noise that accompanies robot fight sequences the same way the average 22 Jump Street fan prefers popular hip hop— but this isn’t always the case. As Douglas explains, “If it's a Tom Cruise movie, and Tom Cruise prefers a trailer over one everyone else liked, [the studio will] release the one he likes.”
https://www.youtube.com/watch?v=7iggyFPls4w

Source: http://thecreatorsproject.vice.com/blog ... e-trailers