The surfaces are designed to absorb unwanted noises in the cabin to improve the sound clarity of the Fractal’s 13-speaker stereo system from French high-end audio company Focal. Sound is a big theme in the Fractal’s interior, which is further amplified by Peugeot’s partnership with SubPac, a startup company that produces “tactile bass systems”. The application in the Fractal is essentially a set of speakers in the seats that transfer low-frequency sound vibrations into the bodies of the car’s occupants. If that isn’t enough to please the car-loving audiophile, Brazilian composer, producer and sound engineer Amon Tobin worked as a consultant on the project.
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I must say that's very cool.